Pesona Indonesia is a campaign by the Ministry of Tourism in an effort to promote Indonesia’s vast tourist attractions. “Pesona Indonesia” was created specifically to target the domestic audience, focusing on sharing both man-made and naturally-made tourist attractions in Indonesia from Sabang to Merauke.

Our work comprised managing and maintaining the social media, as well as organizing special events associated with the brand. However, our approach to social media management doesn’t stop on posting content—we also leverage data analytics and social listening to optimize audience engagement. We monitored trends, sentiment, and user interactions. We gain insights into our target audiences’ behaviors, allowing us to refine our content for maximum results.