@spbupertamina is the official Instagram account of SPBU Pertamina (Pertamina fuel stations) in Indonesia. The account showcases daily life and services at Pertamina gas stations, highlighting customer experience, road trip moments, station amenities (like rest areas, mushola/prayer spaces, toilets, and food/drinks), and community engagement. It also communicates service updates, promotions, and brand messages focused on reliable fueling and support for travelers across Indonesia under themes like energy for the nation and customer care. 
For @spbupertamina, we act as an end-to-end brand strategist. Our scope covers devising strategic content plans, producing strong key visuals, and developing video concepts; starting from ideation up to on-site shooting and editing. We work closely with the client through regular weekly syncs to ensure every plan stays aligned with business needs and real-time priorities. Beyond production, we maintain and manage their social media presence day-to-day, including active audience engagement across comments and DMs, while continuously optimizing social listening tools to keep up-to-date with its audiences’ needs and concerns.