As part of its effort to promote digital literacy and responsible online behavior, the agency collaborated with the Ministry of Communication and Information Technology (KOMINFO) to increase its brand presence on YouTube. This campaign utilized a variety of engaging video content—such as educational segments, youth-oriented storytelling, and influencer partnerships—to expand KOMINFO’s digital footprint and connect with younger audiences. The project successfully positioned KOMINFO as a forward-thinking institution that not only informs but also inspires digital citizens. This initiative is proudly featured on the agency’s website as a portfolio piece, highlighting its ability to execute impactful, government-led digital campaigns.

In addition to strengthening KOMINFO’s visibility, the campaign also carried a crucial message about internet etiquette. Through creative content, it raised awareness about respectful communication, online safety, and responsible digital engagement. By embedding these values into the campaign, the agency helped KOMINFO advocate for a more positive and informed digital environment across Indonesia. This project now stands as a key example in the agency’s portfolio, demonstrating its strength in combining branding, education, and public service messaging into a cohesive and results-driven strategy.